After putting up your
"For
Sale" sign, and
writing your ad for the local newspaper, try some of the
following:
Create a low cost (under $30)
Internet ad with pictures that emphasize the best features
of your home. Highlight the things that caused you (or your
parents) to purchase the property. Consider our
$26.95 photo tour web page ad.
Print
8
1/2 by 11 inch advertising flyers or fact-sheets that
highlight the features of your home. Include your asking price,
the address of your Internet ad, and clear descriptions on how
to reach you to see the property.
- Send or
deliver the flyers to 100 neighbors, 100 business
associates, and 100 relatives.
- Post a flyer
with 'tear offs' (strips with your phone number) at 10 local
supermarkets. Find out the day of the week the bulletin
board is cleared, and replace each week.
- Put a flyer on
100 cars in the supermarket's parking lot.
- Too shy to stick
flyers on windshields? - Hire a kid, but check
to make sure he puts them on cars and not in the trash.
- Put a flyer on
200 cars in local apartment complexes
Neighbors and their friends are
the best sources of buyers so make sure everyone for several
blocks around know that your home is for sale and know your
price and terms.
Use your cell phone number or rent a
pager and use that number as the contact number on your signs
and flyers. If you can't be available all day, prepare a message
for your answering machine that describes the features of your
house including the asking price.
If possible, use a woman's voice for your message.
-
Promote your Internet ad. by listing its address
(http://www.xxxxxxxxx.yyy) on your yard sign and flyers.
Most buyers have access to the Internet so a few good
pictures can entice calls from buyers who like your house.
See our
Internet Advertising page for ideas on creating free or
low cost Internet ads.
-
"Talking Ads" predate wide Internet access but they
are still effective, especially for homes under $130,000.
Rent an 800# and take the time to develop a "talking ad"
that describes the best features of your home.
Automatic Response Technologies is one company that provides
800 number talking ads. (1-800-854-8765). Be sure to put
your 800# on your yard sign and flyers.
Pre-qualify your best prospects to make sure they can
afford your home.
|
